Primary Interests:
- Attitudes and Beliefs
- Judgment and Decision Making
- Motivation, Goal Setting
- Persuasion, Social Influence
- Social Cognition
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Rolf Reber
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My research focuses on the bases of judgment and unconscious cognition. More specifically, I am interested in how the feeling of perceptual fluency influences affective evaluations or cognitive judgments, such as judgments of truth or frequency estimates. This research has recently been applied to explain mathematical intuition, the insight experience, and social cohesiveness.
Recently, we began building ExampleWiki that implements the principle of Example Choice we developed for science teaching.
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Rolf Reber
Department of Biological and Medical Psychology
University of Bergen
Jonas Lies vei 91
N-5009 Bergen
Norway
Phone: ++47 55 58 31 81
Fax: ++47 55 58 98 79
Skype Name: rolfreber